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This web site states the following, "Directory of health, fitness, sports and leisure clubs in the UK." We noticed that the web page also stated "net is pleased to launch its new shopping area for fitness and sports related goods." It also said " So whether your interest is in sportsbags and holdalls, running shoes, fashionable sportswear clothing, or fitness equipment then we are sure that there will be something for you here. Looking for a Health Club in the UK? If you are a health, sports or leisure club, we will list you,. Until 31st December 2017, s." The header had health as the highest ranking optimized keyword. It is followed by club, clubs, and health club which isn't as ranked as highly as health. The next words health-club.net uses is health clubs. gym was included and might not be seen by search crawlers.